Ron Atkinson



Susan Suarez, MBA, CFRE
Consultant to The Garden Initiatives

Executive Director, Holocaust Museum, Naples, Florida

William Scott

Samantha Page

Marketing Coordinator


©2017 William Scott Initiatives | | 513.678.7547

Maria Miranda

Executive Assistant


“You are what you do, not what you say you’ll do.”
- C.G. Jung
Founder, analytical psychology

William Scott, head of William Scott Initiatives, views the world from an uncommon perspective—that of a prolific inventor and innovator.

But for William, the light bulb contributes nothing until someone turns it on. And what turns William on is an opportunity to flip the switch, to convert big ideas and strategic initiatives into action plans that improve life on a grand scale.

 Through the companies he’s founded and actively manages, William uses his real-world experience in ergonomics and engineering to dramatically improve the interaction between ordinary people and everyday, commoditized products – products ripe for a revolution in productivity, comfort, safety and value where little if any had existed before.

At work in the marketplace: dozens of patents and patents-pending, each shepherded
by William through his unique ideation-to-patents-to marketplace protocol.


“I saw an angel in the marble and carved until I set it free.”

Ron Atkinson, co-director of William Scott Initiatives, has lived most of his life in and around the world of branding and marketing.

Since childhood, in fact, when he could hear the late night clickety-clack of his father’s
Underwood typewriter knocking out copy (it wasn’t called “content” back then!) as he toiled
for a small advertising agency, Ron would someday merge with his own.

Through the do-whatever-it-takes-but-do-something work ethic he learned so early in life, Ron
ended up founding his own branding and communications agency in his hometown of St. Louis, Missouri.

The agency’s clientele included Citicorp, General Motors, Mallinckrodt Medical, Washington
University (clinical trials recruitment) and many others, large and small, in retail, finance, health care and B2B manufacturing.

Today, under the banner of William Scott Initiatives, Ron is focused on helping people,
businesses and institutions succeed through the power of the story only they can tell.

But “the story” is only the beginning. After all, Michelangelo might have seen the angel in
the marble, but no one else would have if one day he hadn’t picked up that chisel…

From operations to marketing, financial department oversight to client relations, Maria is charged with keeping all the trains running on time and headed in the right direction here at William Scott Initiatives.

She joined us from a successful enterprise with more than 200 employees. Before that, she worked in HR for a New York company with 500 employees. And now, here she is, part of a hard-charging, entrepreneurial enterprise looking to make a difference in the world—including in public education funding.

Sam joins us from Florida Gulf Coast University, where she graduated Summa Cum Laude with Honors. She received her BA in Communication with a concentration in Public Relations.

Sam was also a program assistant and marketing coordinator for FGCU’s Institute for Entrepreneurship. In fact, Samantha recently founded her own company, Jaia Ergonomics LLC, to improve spinal health through ergonomically-focused mobile accessories.

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

- Mary Mead

Susan Suarez offers 30 years experience helping nonprofit clients improve their fundraising,
marketing, strategy and management. Prior to becoming the Executive Director of the Holocaust Museum in Naples, Florida, she consulted with nonprofit organizations, community foundations and associations on a national basis.

Susan was President of the Community Foundation of Collier County, Florida, from 2000 to
2003. In 2002-03, the foundation had the best fundraising results in its history, receiving more
than $13 million in gifts. Prior to moving to Florida, Susan was Vice President of Development
and Marketing at Community Foundation Silicon Valley in California from 1995 to 2000. During
her tenure, Susan helped the Foundation become the fastest-growing community foundation in the nation, increasing its assets from $50 million in 1995 to more than $500 million, including receiving more than $170 million in new contributions in 1999-2000.

Susan holds B.A. degrees from Stanford University in economics and French and an M.B.A.
from Santa Clara University. She is a Certified Fund Raising Executive (CFRE) and a registered
Professional Fundraising Consultant with the State of Florida (FC16410).